Stryker is one of the world’s leading multinational medical technologies corporations, and together with their customers, is driven to make healthcare better. They offer innovative products and services within Orthopaedics, Medical and Surgical, Neurotechnology, and Spine.
There has been a large amount of successful projects which we were working on since we partnered up with Stryker in 2020. I had a pleasure to work with amazing people within various business departments, such as Marketing, Marketing Communication, Sales Education or Post-sale Services.
My primary support lies in enhanced and creative solutions for their marketing and sales activities. Therefore, being easily recognisable and give the target audience, as well as internal employees, a unified brand experience, which translates the core values of the company.
The goal was to spread surgical smoke awareness and product awareness for both organic and paid campaigns.
I decided to focus on impactful and clear messaging, which quickly catches attention and triggers strong emotions within the target audience.
Instead of the actual product, I primarily used stock footages of nurses and surgeons. This way the target audience can relate and receive much more personal experience with the brand. Additionally, a smoke was added when relevant to stress the safety importance even more.
*Please note the projects displayed are snippets only and were adjusted based on the original version for confidentiality reasons.
